Featured Work
Goals:
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Increase Cismea Global's trust and relationship with International Factories, Improve & Generate Revenue, Drive High PO Quantities
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Strengthen distributor & buyer relationships
End Deliverables & Results
1,900+ Units delivered to over 35 Sam's Club warehouses across the United States through a ~5 month sales period in partnership with international factories, salespeople, and Sam's buyers.
Cismea Global x Sam's Club x Ikarao
X1 Karaoke Machine Bundle Launch
Coordinated the $1M USD Product Launch in partnership with Sam's Club USA for the Ikarao X1 Karaoke Machine, which included (but not limited to):
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Marketing Material: Packaging development & Floor/Palletizing arrangements for increased member visibility to strengthen branding presence
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Sam's Club Item, PDP, and .Com setup: Entering & double checking Product Numbers, Descriptions, Imaging + Uploading, UPC Match (Carton, Inner, Single), UL/Wercsmart Battery Certifications, Factory Battery Registrations, and even Palletizing (TI/HI) in shipments
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Cross Functional Collaboration: Became 1 out of 2 major point-of-contacts within 3 months of my role in the company- bringing clarity and collaboration across Operations, Marketing, Product, Logistics, and External Cross Functional Collaboration
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External Collaboration: Extensive communication with buyers in Bentonville, AK & sales in Vancouver, Canada to discuss replenishment, Black Friday Discounts & Sales, and Discussions of Inventory Availability/Forecasting.
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International Communication & Business Development: Around the clock coordination with China & Hong Kong teams + Overseas Factory/Manufacturer to discuss Product Compliance & Performance
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Coordinated sample & demo shipments from International Manufacturers to LA and Bentonville, AR
American Heart Association:
Social Impact Funds Social Media Plan
Developed a comprehensive multi-media social media plan for the SIF, which aimed to funnel donor funds back into small businesses that supported Social & Health Equity. Content was written & developed by myself.
The Social Media Plan spanned:
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Infographics & Statistics- LinkedIn/Instagram
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Long Form Media & Short Form Media- TikTok/Instagram/Youtube
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Written Copy- LinkedIn/Instagram
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Meetings & Live Sessions- Zoom
Content Included:
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"Day in the Life's" of the AHA SIF team, as well as what it takes to support a nonprofit organization and the goals of the AHA
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The businesses the AHA supported through the SIF. At the time, this included SABA Grocers, Clymb, Strong Children Wellness, WELD, and more.
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Organizations would be spotlights on a variety of different social media sites, such as YouTube or Instagram
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Infographics & Statistics on Social and Health Equity
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Possible Events for the AHA to host, to allow equity-focused businesses the opportunity to partner with the SIF.
End Deliverables & Results
After my time at the American Heart Association, my 6 Month Social Media Plan inspired and assisted the storytelling of the AHA SIF Portfolio Member Profile Series.
You can see more in the YouTube window here, or view the whole playlist through the corresponding link.
Later, the plan was developed into a Canva Brand Toolkit, which was shared in over 20 markets.
American Heart Association:
"Today You Were Ready" CPR Campaign
Developed research, statistics, and influencer data contributing to a CPR Campaign/PSA facing the Asian American and Pacific Islander community across the US. Contributed to cross functional paid media campaign alongside Admerasia.
My research focused on:
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Analytics of Asian Women understanding CPR & general CPR education analytics
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Finding Asian health professional influencers that could spread the knowledge and importance of CPR to the Asian community online
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The trust between Western & Eastern Healthcare in Asian Culture
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Navigating and understanding possible scrutiny and preventing negativity press post release.
Through this project, I developed and learned brand management and public relations principles to ensure a proper flow of communication and information between both internal and external stakeholders.
End Deliverables & Results
The TYWR Campaign can be viewed on Youtube. Click the link below to watch !